PREVIEW PRESENTATIONS

Marketing & Selling to the 21st Century Bride - Andy Ebon
Blogging your way to business success - Andy Ebon
The Perfect Host (two parts) - Jim Cerone
Five steps of persuasion to better business - Stevie Ray

Marketing & Selling to the 21st Century Bride
 25 years ago, the choices for marketing to the bride and groom were limited: Print ads, bridal shows, and referrals.  Now, wedding couples have instant access to information at anytime, from anywhere.

Unfortunately, the ever-increasing volume of communication is overwhelming their ability to filter and process information to make buying decisions, hence, the evolution of the “Bridezilla,” a woman who is overwhelmed by information excess.

This presentation will discuss the symptoms and solutions, adjustments and enhancements that are critical to understanding how to effectively communicate with the Virtual Bride and Groom, in this Digital Era.

Presentation Style: The information is presented as combination of hard facts and light humor.  It is a synthesis of the market and media changes, and how they affect the buying behavior of today's bride.

Some of the takeaways include:

  • Zeroing in on the lifestyle and awareness of the 21st Century Bride
  • Understanding how information overload, the internet and many kinds of 'new media' have radically changed what brides know, and how they buy.
  • Adjusting your media mix to more effectively reach the bride.
  • Key considerations in launching an overall marketing review for business

Blogging your way to business success: Since the mid-90’s, it has become a web-centric world.  It has become exceedingly difficult to stay above the crowd of competitors’ web sites.  Creating and maintaining a business blog is one way to continually communicate and promote your website and business, without constant dependence on a Webmaster.

Some of the key takeaways include:
What a blog can do for your business.

  • Understanding the similarities and differences between a blog and a website.
  • Who reads your blog and writing for the reader.
  • How to use a blog for cross promoting your business and other people’s businesses.
  • Why ‘RSS Feed’ is one of the most important new terms you need to know, now, and the future of web marketing.
  • Results: What to expect and when to expect them.
  • What you should do before you launch a blog.

The Perfect Host (two parts)

Want more clients?  Stop doing “gigs” and start “Hosting” parties.  Jim Cerone, the Perfect Host, will show you how.  Jim will present two of his three part series at MMES-09 and will help you learn how you can better serve your clients by being more than their DJ, be their host.

Five steps of persuasion to better business (two parts)
Learn to communicate with clients more effectively, sell your services, position yourself in the market, and grow your business.  Stevie Ray will teach you the Five Steps of Persuasion as well as the most common mistakes made when booking clients and marketing yourself.  In this, get-your-hands-dirty, interactive session, you won’t learn how to DJ better, but you will learn how to run a better DJ business.  And you’ll have a ton of fun doing it.